Gone were the days when people were just talking about the applicability of Virtual Reality in actual business models for selling. People thought Virtual Reality can only be used for service industry or entertainment or for presentation purpose, but to use the VR model for actual selling seemed impractical. But guess what, it is already applied by e-commerce giant Alibaba and they are trying to actually build a virtual store. They have already tried to test the concept in this July 2016 and were successful in it but the issue was the cost of 3D conversion of the products. But they are working on it and are planning to roll out the actual concept by 2017.
The plan is to let the buyers get a feel of actual buying with the combination of Augmented Reality (Famously used in Pokemon Go) and Virtual Reality. It will be like people while sitting in their home will use the Virtual Reality devices like the glasses or helmet and enter the Virtual Store. They will be greeted by the robots and with the help of a navigator, they can actually stroll inside the e-store. They can also ask a virtual model to try an apparel for them or ask them to show them how the product of their desire works. And with the 3D conversion of products, the buyers will get the actual feel of the products. They are terming it as Mixed Reality where you enter the virtual world and do real shopping. It is a combination of Virtual and Real world. So where is the actual problem?
The conversion cost of products to 3D a version of the product is too high i.e. around $50 per product and they are working on it to cut the cost up to $1 per product. They have announced the virtual store will be launched in 2017. To do this impossible they have hired the Facebook engineer Haiping Zhao in their research lab. Thus, now people will not only enter the virtual world to look around things but also actually buy as we do in real world. The world of Virtual Reality is expanding with each passing days and so is the needs businesses to update themselves with such competitive world. To get such edge and create a strong digital presence, contact to your Digital Marketing Mentors i.e. Nesterzweb and to read such amazing digital news, stay tuned to Nesterz Blogspace.