Facebook Hack 101: All You Need to Know

While the world is in constant debate about the virtual giants exploiting the right to privacy of the cosmopolitans, there comes the news of one of the biggest Data Breach of the century. And such is the condition of the virtual world that the data breaches have become a frequent thing. In the last decade itself, there were more than 12 breached that were labelled as the “biggest breach of the century”. Few of them that affected millions were the Wannacry malware attack, Yahoo data breach and Adobe data breach. Now, on 28th September 2018, was again marked as a date […]

European Parliament’s New Copyright Law is a Potential Threat to “Open Internet”

What do you think is the best thing about internet or virtual world? Well, for us at Nesterz it is the freedom that allows us to write and share information that can help our clients and readers to grow exponentially in the digital market. And the reason we are connected with our users and potential target audience is because we live in the world where the virtual world is “Open”. Although not everyone is using this freedom to do the greater good, but the world is slowly and gradually moving towards the Digital World just because of the reach and […]

Removing the Language Barrier Completely from the Internet

Majority of people when asked about what era is it? Majority of them will say and believe that it is the Digital Era, right? Well this is a misconception at the least! Because to be a part of the Digital era, one needs to have access to the most basic thing called internet. Well, to your great surprise, only 52% of the world has access to internet. The rest 48% are having many barriers when it comes to its access. Few of the reasons of the barrier are lack of data connection and Language. All the prominent players of this […]

Google Marketing Innovations Keynote

Host: Matt Lawson (Vice President of Ads Marketing) Speaker: Sridhar Ramaswamy (Senior Vice President of Ads) Nicky Rettke (Group Product Manager, Video Ads) Anthony Chavez (Product Management Director, Google Ads) Kim Spalding (GM and Product Management Director, Small Businss Ads) Philip McDonnell (Group Product Manager, Google Ads) Payam Shodjai (Product Management Director, Google Marketing Platform) (Transcript of Google Marketing Innovations Keynote)   Matt Lawson (Vice President of Ads Marketing, Google): Hi, and welcome to Google Marketing Live. I’m your host Matt Lawson. We’re coming to you live from the heart of Silicon Valley in sunny San Jose, California. It’s great to […]

Google Unlocked a Lot of Opportunities for Indian SMBs with Digital Unlocked

Shortcode: [ssf id=1390824263] Everyone knows Indian PM wishes to make India a Cashless and Digital Country. And for that, there are a lot of updates coming from the Government whether it be BHIM, a Money transfer app to other offers and benefits for all those who opt for digital payments and digital purchases. To make that dream come true, Indian businesses needs to make a strong web presence so that customers can get more options online and prefer Digital Transactions instead of Cash trades. This vision was well understood by Google and they have come up with a great platform […]

DIY: Include Facebook Messenger Button in your Facebook Ad

Facebook has been doing everything possible to promote their application amongst the advertisers and marketers. They have introduced marketplace, messenger Bots that is a response assistant and other such features to make the Facebook a new medium of Advertising and they are very much successful at it. The latest innovation Response Assistant is just amazing and if you don’t know what I am talking about, just click the below-mentioned link and learn that first. Related Article: 11,000 Bots Introduced In 3 Months by Facebook and More to Come Facebook has given all the options to promote your Messenger Bot button […]

Amazon Go- The Potential Future of E-Commerce

On 6th of December 2016, Amazon rolled out a new video and article about the Future of Shopping and Stores, they have successfully managed to combine different technologies like Sensor Fusion, Computer Vision and, Deep Learning algorithms to present to you the Future. To say it in real simple words, all you need to do is download the free application Amazon Go and then enter the store, pick up anything you want and just walk out! No lines, no checkouts, no scanning, and no waiting. They have kept it that simple. You can also put it back if you don’t […]

5 Best Keyword Research Techniques to Become a Pro Blogger

There are basically two types of Keywords, Head keywords, and Long Tail Keywords. They are explained below: 1 Head Terms The core search term that comprises of one or two words like SUV Cars, Insurance, Reebok and other such terms. They are generally the top 10,000 or around 18.5% of to total search are from head terms. 2 Long Tail Terms As the name suggest, they are long tail searches that comprise of more than 2 words. Like SUV Cars in New York, Luxurious SUV Cars and other such examples. They consist of more than 70% of search terms. The Demand Curve […]

Google’s New Click-to-Message Ad is quite the reverse of Facebook Bot Messenger

Google has been pretty aggressive nowadays improving their Adwords and are willing and even striving to provide the best to their customers. Their upgrades are pretty impressive and are trying to stay the market leader they are and that also with the help of Innovation. They promote their users to be customer friendly and they also are doing the same. Their customers are the advertisers and they are providing every possible option to them to advertise in best possible manner. Recently they announced a new add for the advertisers which seems quite the opposite of Facebook messenger bot. The response […]

Salesforce is planning to introduce Artificial Intelligence to the CRM

Salesforce has announced that they are seeing the future of CRM with Einstein artificial intelligence (AI) model. Einstein is the base on which the whole Salesforce team works. The General Manager of Einstein Mr. John Ball said that the real aim of AI integration is to make life easier for users. “What we’re really trying to do is transform the way people work by focusing on what matters and giving them time back.” When Subha Nabar the director of Data Science at Salesforce was asked what this AI will be capable of, she said “AI can surface the most important […]
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