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You might be aware that Facebook is aggressively making changes in their model and has been trying to monetize their venture as much as possible. If you are not aware of the recent updates such as your Facebook Newsfeed is a Marketplace and Facebook also made some changes in the Facebook Dynamic Ads, you can catch up on all these news from Nesterz BlogSpace. Yesterday i.e. on 11th October 2016, Facebook rolled out another tool for the Businesses and Organizations. The tool is known as Workplace which was formerly named Facebook for Work in the Beta stage, which can sync the staff of any organization and bring them under one roof.
With Workplace you can have your private server where all the employees can be brought together as one large group. Much large businesses, Government and non-profit organizations like Godrej, Campbells, Renault, RNIB, GOVTECH Singapore and many such organizations are using this for their organization for more than a year now. The Workplace was given access to these 1000 Organizations of different sectors in the beta stage and yesterday it was rolled out for all sorts businesses across the Globe. Apart from the regular Facebook features such as Newsfeed, Live, groups, chats and trending posts, Workplace gives certain Workplace only Features such as a user dashboard facilitated with analytics and integrations with single sign-on, in addition to unique identity providers that allow companies to easily integrate Workplace with their current IT systems.
Now, let us know how Facebook will earn from this, well the pricing is kept competitive and is charged per user who used workplace in the given month. If you use workplace with a user strength of 1-1000 employees as well as active users, the charge per user is $3 per month, if it is 1001-10000 active users the charge is $2 per month and if the organization has more than 10000 employees, the charge per user is $1 per month. But there is a twist in pricing, for example, if your organization has 5000 users and all of them used Workplace at least once, you will be charged like this, 1000*$3 i.e. $3000 and 4000*$2 i.e. $8000 so the total amount will be $11000. You can also opt for the three months free trial for your business, but that will be active from 1st January 2017. Thus, the good news is you can get a free three month trial as well as the amount will be charged only for the number of users that used Workplace. But it will be bifurcated in the above-mentioned format. Also, taxes are also applicable along with the basic price which will be determined as per the location and local laws. So, Facebook has again pulled out one more Cash Cow but fortunately, this time it doesn’t affect the User base. Apart from this, Facebook has also started to feature ads in the Groups and now you will not only see ads in News Feed, but also in the Groups you follow. Thus, this was all about Workplace and its pricing model. Stay tuned to our website for such amazing updates and also contact us if you wish to monetize and grabbing the opportunity and digitize your venture.