Darshit Patel

AI Revolution in Digital Marketing: Opportunities with a New Presidency

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SynthID: A New Era of AI Content Verification

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January 5, 2017

Google Unlocked a Lot of Opportunities for Indian SMBs with Digital Unlocked

Shortcode: [ssf id=1390824263] Everyone knows Indian PM wishes to make India a Cashless and Digital Country. And for that, there are a lot of updates coming from the Government whether it be BHIM, a Money transfer app to other offers and benefits for all those who opt for digital payments and digital purchases. To make that dream come true, Indian businesses needs to make a strong web presence so that customers can get more options online and prefer Digital Transactions instead of Cash trades. This vision was well understood by Google and they have come up with a great platform […]
October 26, 2016

Google’s New Click-to-Message Ad is quite the reverse of Facebook Bot Messenger

Google has been pretty aggressive nowadays improving their Adwords and are willing and even striving to provide the best to their customers. Their upgrades are pretty impressive and are trying to stay the market leader they are and that also with the help of Innovation. They promote their users to be customer friendly and they also are doing the same. Their customers are the advertisers and they are providing every possible option to them to advertise in best possible manner. Recently they announced a new add for the advertisers which seems quite the opposite of Facebook messenger bot. The response […]
October 17, 2016

Pinterest Has Reached to New Heights of Success and with it, you can too

Yesterday Pinterest just declared that it has reached 150 Million monthly users. And its value has been determined around $11 billion which is just one billion less than Twitter. Well, the article is not regarding that, the Pinterest is known as the ad-driven company. Lots of advertisers spend a potential amount of money on Pinterest and the revenue of Pinterest is also high. So, this article is to make you aware that you might be missing this opportunity to sell products to the potential leads on Pinterest. According to a recent survey, Pinterest which is believed to be a favorite […]
September 30, 2016

Google Just Made Optimizing Website Lot Easier with Google Optimize

Entrepreneurs and Marketers are well aware of the fact that they need to keep their businesses and websites updated as well as optimized with the advancing competition of the Digital World. But, it is not easy to analyze and use the data and make correct decisions. Well, there is a reason people say, “Half of the Money spent in Marketing is not profit making, and the problem is marketers don’t know which half.” To come to the marketers and entrepreneurs rescue, Google has introduced a tool named Google Optimize with the tagline, mentioning which half of the marketing is actually […]
September 26, 2016

Snap Inc. comes up with First Hardware – Snap Sunglasses

It is obvious that the company which is one of the coolest things ever happened to this planet won’t come up with some cheesy sunglasses to make some money, but they have set up a company named Spectacles which has already rolled out few pieces of Glasses that allow the person who wears it to record the view they are watching. YES!! You heard it right, the glasses comes with a cool camera which will record and store a ten-second video with just a tap of a button. Whenever the camera starts recording a bright light starts around that camera […]
August 17, 2016

Google is Back with the Third Party Critic Reviews

Google has started this third party review in 2012 and then stopped because of some of the issues and some malpractices to feed the Google with so me misleading content and information in the form of reviews. So now they have come up again with the service but this time, it is with a plan. They will not fetch the data directly but you need to feed the data to Google which they will back check it and then publish it for the third party review. The Form is out and you can check it here. You can check whether it is […]
August 10, 2016

Adwords Now Allows To Express More on the Search Page

If you are a frequent user of Google Search Engine which almost each and every one of is, then you might have noticed that Google has been testing their Ad section for too long now, they have experimented a lot of things in the last few things and also are planning to do a lot more with the Algorithm and also with the Display of the Page of your search. Some of the updates if you have noticed were the ad on the Right side of the Page and also the often appearance of the Ad on the bottom and […]
July 25, 2016

Nesterz Visit to Google Office at New York

Nesterz is obliged to all the clients and prospects we met during our #NesterzBizTrip. But one other interesting thing which we did on the trip was that we visited the Tusker of Digital Marketing, the Google. We the nesterz team visited the New York Premises of Google and tried to feel the way they felt. You know at first, it was all about the tall high rise building and the mountain views and all the facilities they provide to their employees and how different themes were kept to give varied experience to their employees or the multi cuisine food space […]
July 22, 2016

Google Arts and Culture- Google’s Artwork to Help You Know All the Artifacts

Google Culture Institute has come up with an amazing application and website that will convert your computer screen or your smartphone into a museum. With some amazing features and synchronizing with Google Partners, Google is trying to connect the world’s heritage and artwork under one umbrella. So if not physically, you can take a virtual tour of any museum or artwork around the world. Apart from that, they have created the Google Cardboard affiliated Virtual Reality videos that will help you take a tour of your favorite historical places and monuments. They have right now covered around 70 countries of […]
July 15, 2016

All who wish to Boost the Talent on YouTube, Visit Next Up New York Events

On October 15th 2015, YouTube initiated a project named Next Up to make the creative Youtubers more efficient and famous in their area or country. The second season of 2016 has started and you can register your channel if you are from New York or the whole US. To register, there are certain rules and regulations, that we will discuss below and also the events and scheduled dates and what you can expect or witness in the Event. First of all let me clear out who can participate in the Event, There are certain rules and regulations regarding the participation […]