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Display Advertising

 

ads that add to your growth

Display advertising plays a crucial role in digital marketing, both for direct response campaigns and brand awareness campaigns. Display, often known as banner advertising, can be a relatively cheap method of exposing your brand to large numbers of potentially relevant audiences. It ensures better results at less cost as you will money only on the target audience.

It is scientifically proven that Visual memory lasts longer than that of what is heard. Want an expert to design your dream to reality? Just give a buzz to us and share your dream with the world.

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Unlike search adverts, display adverts appear on actual websites rather than in search results. Adverts are delivered through various networks, the largest of which is the Google Display Network.

You can submit text, image, or video adverts, all of which will appear on websites selected by their contextual relevance and context. There are over 2 million sites in the Google Display Network alone, so when aiming for the biggest net audience, display adverts are your best option. Less targeted than ultra-focused search advertising campaigns, lower click through rates in display advertising are offset by the benefits of increased exposure.

What sort of Display approaches are made possible for you at Nesterz:

  • Brand Awareness:

Increase digital footprint and recognition – Targeted awareness campaigns bring your brand front of mind within key audiences

  • Data Driven Performance Display

Real time bidding – Utilising 1st and 3rd party data to identify & target audience segments and re-engage users with a high propensity to convert.

  • Analytics, Attribution & Insights

Cross channel, device and audience insights – Understanding the true role of display advertising at all stages of your consumer journey.

  • Video Advertising

Video promotion – Distribute and promote your videos within highly targeted environments.

  • Rich Media And Engagement Ads

High impact ads – large format and high impact creatives to increase brand and product awareness in the market. 

  • Native And Editorial

In content formats – Enabling advertisers to push native and editorial content within the heart of relevant publishers.

  • Display Advertising

Why waste your advertising budget on traditional display when you can pay less to target users with intent?

Some of the Target Oriented Approach:

  • Target user demographics by age, location, annual income, employment, and more!
  • Target users based on what they are searching elsewhere on the web.
  • Only serve your ads at the right time and frequency.

 These options are accessible through Pinpoint Display Marketing

PinPoint is a new form of display advertising, which allows you to target your ideal customer based on what they are searching, who they are and where they are browsing. Why select websites for ad placement when you can target your ideal user or customer instead?

  • Keyword and Demographic Research Logo

Your campaign’s target market is defined through keyword and demographic research

  • Banner Advertisements Logo

Banner advertisements and corresponding landing pages are created to drive and convert web traffic

  • Advertisement Marketing Logo

Advertisements display only for your target market across the web

  • Campaign Optimization Logo

Campaign performance is continually measured and optimized

How can you Pay for Display Advertising:

We define the pricing model which best complements the objectives of the campaign. There are predominantly three core pricing models to consider:

CPM: CPM is short for ‘cost per thousand’ impressions (‘M’ being the Roman numeral for thousand). We would use the CPM pricing structure where the primary goal of the campaign is building awareness.

CPC: CPC means ‘cost per click’. We would use the CPC pricing structure when the primary goal of the campaign is to drive traffic to a website or landing page.

CPA: CPA stands for ‘cost per acquisition’. Not surprisingly, we would use this pricing structure if the primary objective of the campaign is to drive traffic to a website or landing page and complete some form of action.

Thus, with such great options and after this you know how deep knowledge our experts will impart to make your campaign customer friendly, just request a quote and leave the rest to us.