Recently at Google Performance Summit, Google announced several new trends and product innovations that highlight mobile opportunities for advertisers. Here are the main takeaways for small businesses looking to make the most of the new mobile world.
More searches happen on mobile than on desktop computers – which is no surprise when we think about our own behavior as consumers. Throughout the day, whenever we want to buy, learn or go, we turn to our phones first. Nowadays because of the Smartphones people don’t need to turn on their desktops, every site is becoming responsive as per the mobiles.
Whether they’re researching pizza delivery on Friday night or trying to book tickets in the nearest cinema hall, consumers are using mobile to direct their actions in the local world. Thirty-two percent of consumers say that location-based search ads have led them to visit a store or make a purchase. For small business serving customers in their area, mobile ads can offer a vital opportunity to connect with customers.
Due to Google’s update businesses using location extensions in AdWords can prominently display their business location when consumers search for things like “dentist” or “car repair shop near me” while on-the-go. They are also trying to link it to Google Maps for highlighted pinning of location in the maps.
They also introduced innovations in both text and display ads to help AdWords work harder for you on smartphone screens. Let’s have a look at some of the Future updates:
New expanded text ads in AdWords provide extra ad space so you can showcase more information about your products and services before the click. The key changes include more prominent headlines and a longer description line in your text ad.
Responsive ads for display will adapt to the diverse content, shapes and sizes of the more than two million publisher sites and apps on the Google Display Network. Just provide headlines, a description, an image, and a URL, and AdWords will create beautiful ads for you that look good on every device and site.
They are working hard to make Adwords worth your money and we at nesterz can efficiently manage your Paid marketing Content